山东十一选五app下载 www.p5azo.cn 背景:
Noodle industry brand is the trend. With the increase in consumer income, the increasingly high demand for food safety and quality, accompanied by, can provide high security and high quality enterprises to win the favor of consumers, the brand is the external phe me n of this Law appears. With the improvement of people's living standard and healthy consumption consciousness, the odle consumption is more and more towards the direction of nutrition and function. In the next few years, China's odle market will begin a round of product structure upgrade, it is possible to enter the high-end product based market stage.
The brand upgrade of the JINSHAHE, designed to deal with the full upgrade of consumption, to create a new brand of high-end odle brand in line with modern consumer aesthetic.
Survey data show that consumer product quality evaluation Hanging odles is the product of the primary standards of taste, for consumer choice rate of 66.3%; followed by the Hanging odles product elasticity, consumer choice ratio accounted for 19.5%; the ratio of consumer prices accounted for 4.4%; the brand and color respectively accounted for 3.5% and 2.7% of the ratio of consumer choice; packaging and origin Hanging odles products accounted for 1.8% and 0.9% of the ratio of consumer choice.
The attention of consumers to food safety and consumer focus on taste, flexibility, and so on, how to reflect the characteristics and quality of the JINSHAHE in the packaging design has become the main direction to be considered in china. In the packaging design with Chinese upgrade, the Wewin
pattern combined with natural wheat with modern aesthetic fashion color, form different visual effects, highlighting the JINSHAHE with good quality wheat processing quality of pure natural Hanging odles.